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Product Recalls and Safety Alerts

Atlantic Tan  posts press releases and other notices of recalls and market withdrawals from the firms involved as a service to consumer and other interested parties. We are committed to protecting the safety of our consumers. Our commitment to you is to make every effort to maintain the product integrity that you demand.

Updated April 10, 2013- No product recalls have been announced for products sold on this website.


Atlantic Tan Distributors is committed to a salon-only policy of sales and distribution of our indoor tanning lotions. Our products produce optimum results when chosen and sold by trained tanning salon professionals who understand their clients’ tanning needs and objectives. Diverted products are many times counterfeit, contaminated, old or expired products that may not be safe to use. We are committed to protecting the safety of our consumers. Our commitment to you is to make every effort to maintain the product integrity that you demand.

What is Diversion?
Diversion is the sale of any product(s) outside of the intended channels of professional distribution. Tanning products you find outside of a tanning salon are considered to be “diverted.” A “diverter” is someone who obtains the products outside the intended channel of distribution. The most common type of diversion is products being sold in the internet.

Where does diversion occur?
Diversion occurs when products are found in any outlet other than a tanning salon. These outlets often include websites, eBay retailers, discount stores, drugstores, grocery stores, flea markets, etc.

How does diversion occur?
Diversion can occur through distributors and even tanning salons who “look the other way” and sell directly to diverters. However, most diversion occurs through clandestine efforts of the diverter to trick our distributors into selling them the products.

Why do we fight diversion?
We fight diversion to:

  • To allow consumers to receive the proper training and instruction on the use and benefits of our products.

  • To ensure that the consumer only receives genuine products.

  • To ensure that the products have not been tampered with or altered.

  • To keep old or expired products out of the market.

  • To ensure product safety.

Are diverted products safe to use?
Once a product has been diverted we cannot guarantee the safety of the product. Consumers who buy diverted products do so at their own risk. We have no way of ensuring that the diverted products have not been contaminated or altered.

What are we doing to stop diversion?
In order to ensure that consumers only receive the highest quality professional products appropriate for their specific tanning needs, we continue our decade-long commitment to aggressively combat diversion:

  • In 2001, lotion manufacturers implemented an aggressive anti-diversion campaign sending out hundreds of cease and desist letters to online sellers.

  • Lawsuits were filed against those internet retailers who refused to stop selling the products online. The lawsuits resulted in numerous businesses being permanently shut down by the courts. In 2009, Australian Gold won a $6 Million verdict against a New York internet business. This victory followed a $5 Million verdict in 2003 against an Oklahoma internet business.

  • New Sunshine retained Net Enforcers to police all sales on eBay and remove auctions which use our intellectual property.

  • Enforcing ongoing intelligence procedures uncover diversion schemes on the Internet.

  • Exclusive product coding is being implemented in 2012 used to track the movement of products to identify and stop the source of products

What can I do to help stop diversion?
If you see one of our products for sale outside a tanning salon, please send us an e-mail to [info@atlantictan.com] with the name of the website and any other information you may have collected. We will forward the information to the appropriate manufacturer for a full investigation.


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